![]() This was news to us in the communications team – we We then monitored this tweet from Sky News presenter Kay Burley which appeared out of the blue. It was a busy day in the summer peak but operations were running It was an ordinary day on Monday 10 August 2015 at Take this example from my time as Head ofĬommunications at London Gatwick Airport. Those in operational environments like airports where something can happen atĪny moment of the day or night, there is no golden hour to prepare – things can This means that, for communications teams, especially Situation that journalists, as well as needing to be constantly filing content,Īre also expected to be constantly commenting on news as it happens. Growth of social media as a way of sharing news and information has created a The development of the 24 hour news model and the Has the golden hour become the golden five minutes? Is, however, fast becoming a thing of the past. Having this kind of time to prepare is a luxury that Responses were a part of all coverage and the story lasted one news cycle. We endured a round of challenging interviews and calls, our messages and In the end, having this time to plan and align our teamsĪnd messaging meant that we controlled the narrative from the start and, while Onslaught of enquiries and requests for interview. This allowed us to take control of the golden hour, toĬraft a robust response, and to prepare our media spokespeople for the I remember dealing with a potential public relationsĬrisis near the beginning of my career in communications, years before theĪs a team, we knew that a story was due to break at aĬertain time, through a certain media title, and we had time to plan. This golden hour has become a thing of the past. With the advent of the 24 hour news cycle, digitalĬommunications and social media, and the demand for instant reporting, however, Hold of an incident have always been central to how much control an ![]() So, the steps taken in the first 60 minutes to grab You feel like you’re not in control of the story and that, little by little,Ĭontrol of the narrative is dripping away. There have been times when, as a communications team, ![]() Not treated within the first hour, they were more likely to bleed to death.ĭuring my career with roles in government, regulation,Īnd aviation, I have dealt with many challenging incidents as part of aĬommunications team and this metaphor has often been invoked. To the Second World War when surgeons discovered that, if a wounded patient was Maintaining some control of the narrative and the reporting of an incident orįinding yourself constantly chasing that narrative which is being dictated byĪccording to international public relations magazine, PR Week, the term ‘golden hour’ dates back The ‘golden hour’ as an incident unfolds can often be the difference between Those first decisions made in what has become known as Managing how any incident will be managed, perceived, and reported. It has been a long-held principle that during aĬrisis, the actions taken in the first 60 minutes are the most important in
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